Growth at the Expense of Brand Value

On the subject of coffee parlours, today I read a great diagnosis of the growth-induced erosion of Starbucks’ brand value and, consequentially, the erosion of their growth.  Clearly Starbucks have lessons to learn about balancing growth with brand, but they certainly aren’t new lessons.  What happened?  Read John Quelch’s article “How Starbucks’ Growth Destroyed Brand […]